This is what you get when you blend body and mind with
leadership development, collaboration, and strategic planning.

A day in the life of Deviate and one of our clients, CrossFit Annapolis. This video highlights the topics, questions, and activities of our Alignment Retreat, which is the first phase of our Organizational Design Initiative. This retreat was hosted at the United States Naval Academy and Chesapeake Bay Foundation's world HQ in Annapolis, MD for the senior leadership team of CrossFit Annapolis.

We lead difference-makers in business, sports, and entertainment to deviate from the norm to achieve the extraordinary.

In the pursuit of greatness, there is no such thing as resting, coasting, or simply maintaining; staying on top is often more difficult than getting there. Once we've tasted success it fuels our desire for more; and, with it comes higher expectations and pressure. Greatness is achieved by going off track, on purpose and by willfully deviating from sameness, average, and ordinary.

          Contact us today if it's time to deviate from accepting less than the best and you're ready to leave behind mediocrity in pursuit of excellence.

          Articles & Press Releases


          • The Right Rules

            Matt Poinsett

            In his book The Confidence Gap, Russ Harris outlines the new rules to self-confidence. He helps us move away from an unhealthy reliance on external validation and toward a sense of self-worth based on living a values driven life. Here are a few of the rules I found particularly impactful in my own life.

          • Practice Practice Practice

            Amanda Blanck

            There are two main buckets in business: humans and systems. Humans build systems; to grow your business you must grow your people.

            Organizations either believe:

            1. Talent and intelligence are fixed. You have it or you don’t.
            2. Leaders can grow and change through effort.

            Does your culture support 1 or 2?